SEO is a term often used when we are talking web design. Although not strictly to do with web design, it is closely linked. SEO stands for Search Engine Optimisation, and it is a process used to help websites become more visible on search engines like Yahoo, Google and Bing when keyword phrases are searched for.
Let’s say you are a manufacturer of car doors. You have a website which sells your car doors, but you are experiencing few visitors to your site, and even fewer sales! One way to rectify this could be through good SEO. You would develop a list of keyword phrases you would like to target (such as car doors for sale). An SEO expert could then optimise your site to ensure when people search for “car doors for sale” you site is one of the first to be seen on the search results.
It is a fact that companies who are in the number one spot on search results get the most clicks, purely because web users tend to only look at numbers 1-5. Through using SEO techniques you can get your website featuring high up in the rankings.