What Customers Look for in Great E-Commerce Websites

Home / Web Design / What Customers Look for in Great E-Commerce Websites

When you have an online shop (also known as an E-Commerce site), thre are a number of things you need to consider in order to get the best from your site.  Here are our top tips for creating a smashing online shop:

  1. Design wisely – Design matters; and good website design signals that there’s a solid company behind the screen.  Do not cut corners on design. Every pixel, every picture, and every word matters. Hire a good web designer if you can afford it and make design a priority.  Customers want organisation and a clean feel which you can get across through well designed layouts.
  2. Speed – People notice when a website takes more than a few seconds to load, and it can turn them off your site altogther.  A second may not sound that significant, but when combined with the potential loss of a client, it could add up to £100s every day!  Worth getting a specialist to check out how your site is running.
  3. Selection of products – sometimes, more is not better!  Think carefully about your product selection, as a smaller range can enable customers to find things more easily, keep them from having to make so many decisions and naturally increase conversions by limiting the number of clicks to checkout.
  4. smooth transactions – make the checkout process dead easy by allowing customers to create an account after they have placed thier order