Social media offers a great way to connect with a wider audience. It’s really easy to get going, and it can make a big difference to the success of your company!
Traditional marketing routes can be extremely costly for small businesses – social media on the other hand, is quite the opposite! It is low cost and gives you a direct line through to potential clients. There is a bit of a trade off though, what you save in £££, you’ll need to commit in time. Social media is all about connecting with your audience on an authentic level. To do that, you have to intimately understand your current and potential customers. It is important to really think about your target audience and the sort of things they like and which social networks they are most likely to use.
If you treat each social media platform as a stand-alone effort, your success will be limited. Your networks should work together to help you achieve your goals. Your website is your brand’s home base. Coordinate your social media efforts to push people to your website where they can buy your product or service. You can optimize your website and blog for social media by adding a few easy elements to your design. If you want visitors to follow your various social profiles, make sure you display social icons prominently in your header or sidebar. They should link directly to your profiles so your readers can follow you immediately.