One of the things which gets businesses into bother is the problem of trying to retain any customers you gain through your website. There are various ways to make your site more appealing and to try to get more people to become regular customers.
One thing you can do to try to retain customers is to have some form of contact depost form when clients go to leave the site. This allows you to collect interested parties details so you can mail them interesting articles and offers which might entice them to shop again. Once you have email addresses you can add them to a mailing list for marketing emails.
Another thing you need to do is make your website visually appealing – nice images laid out in an attractive way, easy to navigate menus, simple checkout process. All the aspects of online shopping which can help encourage people to shop again.